Digital marketing

Digital Marketing

«We live in an era in which each of us is connected with the whole world. The web is changing our behaviour and, as a consequence, our consumption patterns. It is unthinkable for a business not to take into account these changes»

Matteo Miotto
Senior Consultant in marketing and business development

Digital marketing is the branch of marketing that makes use of digital tools to achieve the company’s goals and objectives.

If you want to develop your business it is essential to set up the right communication online using the available tools: your website, social networks like Facebook, Linkedin, Instagram, direct marketing campaigns. Whatever the tool you choose you must be aware that nothing must be left to chance.

In order to optimize your marketing online all your tools must be planned, organized and monitored according to a clear and comprehensive web marketing strategy.

GC&P’s experts, thanks to their competence and experience can help our clients to select and make the best use of digital tools.

In order to maximize the results, digital marketing must be part of a global marketing strategy.

What are the possible benefits?
For sure a relatively modest investment and the possibility to monitor the results of your digital strategy automatically and without additional costs.

We live in an era in which each of us is connected to the world through his own device: the Internet is changing our general behaviour and consequently our behaviour as consumers. It is impossible for a company not to take into account all these changes.

To help our client to keep up with the times and choose the best digital marketing tools we organize workshops during which we explain the fundamentals of a successful marketing strategy using examples and case histories.

We also support our clients in the definition and implementation of the best strategy based on the characteristics of their market and the strength and weaknesses of their companies.

To keep up to date with our initiatives you can go to our events page.


GC&P periodically organizes Master Classes and Workshops on Digital Marketing and its tools.
To keep up to date with our initiatives you can go to our events page.


We support our clients to define the most suitable Digital Marketing strategy for their companies. We also support them to implement these strategies and to continuously monitor the results achieved.
We support them to design, implement, test and use Digital and Web Marketing tools like web sites, social media, search engines, advertising campaigns and direct marketing.

Our experts

Senior Expert for Marketing and for Business Development
Marketing and Communication Manager