Strategic Marketing can produce many important benefits. Here are a few of them.
Better product selection: instead of launching many products hoping that some of them might be successful, it is advisable to select only those that are more likely to be successful according to the opinions of all company’s functions.
More sales: production capacity freed by Lean transformation is turned into more revenues.
More profits: the improved quality of products and services, the reduction of costs and waste bring about an increase in unit profit and this, together with the increase in sales, produces an increase in the company’s profit.
Continued competitiveness: continuous improvement and waste elimination allow the company to remain competitive and successful.